7 Types of Video Every Brand Needs
Video is the most engaging form of content online, with social video generating 1200% more shares than text and image content combined. But knowing you need video and knowing what kind of video to make are two very different things.
Here are the 7 essential types of video every brand should have in their marketing toolkit.
1. Brand Story Video
This is your chance to tell the world who you are, what you stand for, and why you exist. A brand story video goes beyond your product or service — it’s about your mission, your people, and your values.
Best for: websites, “About Us” pages, investor decks, and social media launches.
2. Explainer Video
Got a product or service that’s tricky to explain? An explainer video breaks it down simply, visually, and memorably. Animated or live-action, they’re designed to solve customer questions before they’re even asked.
Best for: landing pages, paid ads, onboarding.
3. Product Demo
Nothing builds confidence like seeing a product in action. Product demos highlight features, show use cases, and help potential buyers visualise themselves using it.
Best for: ecommerce, trade shows, email marketing.
4. Customer Testimonial Video
Trust sells. Testimonials featuring real customers are powerful proof that your brand delivers on its promises. Seeing and hearing someone’s authentic experience builds credibility far faster than written reviews.
Best for: sales pitches, social proof on websites, LinkedIn campaigns.
5. Social Media Short-Form Video
Reels, TikToks, Shorts — short, snappy, authentic clips are dominating feeds. They’re quick to consume, highly shareable, and perfect for reaching new audiences.
Best for: Instagram, TikTok, YouTube Shorts, LinkedIn engagement.
6. Event Highlights Video
From conferences to product launches, event highlight reels capture the energy and moments that matter most. They extend the life of your event long after it’s over, creating content for campaigns, press, and future promotion.
Best for: corporate events, live activations, charity fundraisers.
7. Educational or Thought Leadership Video
People don’t just buy from brands — they learn from them. Educational videos, webinars, and thought-leadership talks position you as an authority in your space, building long-term trust with your audience.
Best for: LinkedIn, blogs, email nurture campaigns.
film it.
Video isn’t one-size-fits-all. To really make an impact, brands need a mix of formats, from snappy reels to deep-dive explainers. Together, they create a video ecosystem that captures attention, builds trust, and drives action.
Get in touch today and see how we can help you create videos to suit your business. hello@weareaphra.co.uk.