7 Things You Need to Tell Your Brand Story Online

Every brand has a story — but not every brand knows how to tell it. In a crowded digital world, your story is what makes you human, relatable, and memorable. Done right, it connects with hearts and minds, turning browsers into believers.

Here are 7 essentials you need to tell your brand story online.

1. A Clear Mission Statement

Why do you exist? Your mission isn’t just about what you sell, but the bigger impact you want to make in the world.

2. Defined Brand Values

Your values are the principles that shape how you show up and what you stand for. They’re the heartbeat of your story.

3. A Deep Understanding of Your Audience

You can’t tell a story without knowing who you’re talking to. Research your audience’s needs, challenges, and aspirations to make your message resonate.

4. A Consistent Brand Voice

Are you bold? Friendly? Expert? Your tone of voice should reflect your personality and be recognisable wherever people encounter you online.

5. Engaging Visuals

Images, video, and design elements bring your story to life in ways words alone can’t. Invest in visuals that reflect your brand’s spirit.

6. The Right Digital Platforms

Your story won’t spread if it’s told in the wrong places. Choose platforms where your audience spends time — from LinkedIn to TikTok to YouTube.

7. Storytelling Formats That Work

From blogs and case studies to video series and podcasts, using multiple formats gives your story depth and makes it easier to reach diverse audiences.

We’d love to tell your story. Drop us a message today to get started. hello@weareaphra.co.uk