Inspiring Identity and Belonging with Pride
Pride is more than celebration—it’s about recognition. When people feel seen and valued, they connect more deeply with a brand. Pride taps into identity, self-worth, and belonging, making it a powerful driver of loyalty and advocacy.
Emotional Intelligence and Pride
Brands with high emotional intelligence know that pride can’t be manufactured—it must be authentic. That means:
Celebrating real communities and achievements.
Aligning actions with values, not just campaigns.
Allowing customers to feel proud of their association with the brand.
Pride in Action
Nike’s “You Can’t Stop Us”
A split-screen masterpiece showing athletes from all walks of life, reinforcing pride in diversity and resilience.
Apple’s accessibility campaigns
Positioning pride in inclusivity by showcasing how tech empowers those with disabilities.
Pride Campaigns: Celebrating LGBTQ+ Communities
Many global brands have tapped into Pride Month not just as a marketing opportunity, but as a chance to show meaningful allyship. The strongest campaigns avoid rainbow-washing and instead commit to visibility, representation, and action.
Absolut Vodka
Longstanding supporters of LGBTQ+ rights, Absolut’s rainbow-themed bottles are backed by decades of authentic advocacy, funding Pride events and campaigns worldwide.
Levi’s “Use Your Voice”
Their Pride collections are designed with messages of activism, with proceeds supporting LGBTQ+ organisations.
These campaigns go beyond colourful logos; they connect to real people, authentic causes, and a broader message: that pride in who you are deserves to be celebrated every day, not just in June.
How to Use Pride Responsibly in Campaigns
Ground campaigns in truth.
Celebrate diversity authentically.
Give customers a role in the pride narrative.
The Takeaway
Pride is contagious when it’s authentic. Brands that embody it don’t just sell—they inspire customers to see themselves as part of something greater.
See how emotionally intelligent your campaign is. Get in touch to try our Brand EQ Reporting.