Two Social Impact Campaigns Making Waves in 2025
In a noisy marketing landscape, the social impact campaigns that stand out are the ones grounded in purpose and powered by story. Here are two that are doing just that—creating space, sparking change, and capturing hearts.
1. SOOO London: A Hub for Women’s Sport & Representation
Imagine a space where women’s sport isn’t an afterthought—it’s center stage. That’s the story of SOOO London, a pioneering new hub on Regent Street that opened June 5.
A collaboration between Ida Sports founder Laura Youngson and Mastercard—and backed by Westminster City Council and The Crown Estate—the space brings together 20+ women-led businesses under one roof for live event screenings, community programming, podcasts, and more.
From Eurobasket to the Women’s World Cup, this place broadcasts, equips, and celebrates female athletes. Plus, there’s even a socially-conscious coffee pop-up by Fair Shot CIO.
More than just a pop-up, SOOO London is a statement: visibility isn’t optional—it’s essential.
2. TIME & LEGO's “Girls of the Year”: Building Visibility for Youth Leaders
Role models matter. And in 2025, TIME and LEGO teamed up to ensure young female leaders get their due with the first-ever “Girls of the Year” list.
Celebrating 10 remarkable girls aged 12–17 from around the world—scientists, athletes, activists—the campaign includes a special animated cover turning each honouree into a LEGO Minifigure.
Rooted in LEGO’s larger “She Built That” initiative, this campaign tackles a key insight: many girls struggle to see themselves as creators—and representation changes that.
It’s more than a list. It’s an invitation: "See her. Then be her."
Why These Campaigns Work
Campaign What Makes It Stand Out SOOO London Amplifies inclusion with physical space, live events, and commerce Girls of the Year Combines storytelling with youthful imagination and global visibility
Both deliver more than awareness — they create space for belonging, representation, and inspiration.
Takeaways for Creators & Marketers
Visibility matters. Whether it's sport or leadership, providing a platform to underrepresented communities drives connection and change.
Institutional + creative partnerships amplify impact. Both campaigns combine reputable partnerships with emotional storytelling for scale and trust.
Inclusion isn’t niche—it’s memorable. When a campaign invites broader representation, it hits deeper and lasts longer.
These aren’t just campaigns, they’re catalysts for change.
The most impactful marketing doesn’t just sell, it says "we see you," "we’re with you," and "we made this for you."
Want to make something for them? Get in contact today. hello@weareaphra.co.uk