ConsistentlyAI is an AI-powered search and content writing service built for businesses of the future. It uses a custom Buisness Brain with the power of AI to create consistent, on-brand content at scale. As our sister brand, ConsistentlyAI the goal was clear: build a brand and website that feels smart, simple, and future-ready, with a creative spark to match.

OBJECTIVE

To develop a bold and accessible brand identity and digital experience that:

• Positions ConsistentlyAI as a market-ready, AI-savvy solution

• Injects personality into an often cold and technical sector

• Creates clear user journeys from sales through to onboarding

• Visually reflects the brand’s unique methodology: combining strategy + AI = scalable content

Strategy

We knew we didn’t want just another tech-startup identity with buzzwords and vague visuals. So we focused on three pillars:

1. Build a character-driven brand

Enter Brandy, the ConsistentlyAI mascot, a loyal dog who learns your brand strategy, then helps create your content. She’s consistent, trustworthy, and always ready to work (just like a good AI model). We designed Brandy entirely using AI tools, reflecting the very service ConsistentlyAI offers. Her visuals show up throughout the brand—from digital stickers to demo slides.

Her signature look? An astronaut suit because Brandy doesn’t just sit and stay. She explores new frontiers of content with you.

2. Keep it futuristic but friendly

We leaned into a purple and white colour palette for clarity, calm, and a hint of future-thinking. Paired with a minimalist font and spacious layout, the brand is sharp, confident, and unmistakably modern.

The “Brandy in a stamp” icon serves as a brand monogram, an official mark of approval on content, communications, and internal documents. She’s not just a mascot; she’s the seal of consistency.

3. Connect brand through to experience

From homepage to sales pitch, demo deck to user training materials, the brand flows seamlessly. We designed a simple, high-converting site structure that makes the user journey feel human and intuitive, not robotic or corporate.

Microcopy, icons, and illustrations of Brandy are peppered throughout the site, guiding users and creating delight in unexpected places. Even the loading screen has Brandy running after your brand goals.