Objectives
Reinforce Tiptree’s heritage as a trusted, family-owned brand rooted in care and tradition.
Position Tiptree Jam as a catalyst for connection, kindness, and community spirit.
Drive brand engagement through stories of joy, sharing, and togetherness.
Increase purchase intent by linking jam to emotional, shareable moments.
Appeal to the next generation of buyers.
Storyboard one: Spread a little joy
Visual: A farmer in a sunlit field, gently picking ripe strawberries.
Narration/On-screen text: “It all begins here…”
Visual: The farmer loads crates of strawberries onto a truck. Close-up of hands passing the crate to the driver.
Transition: Hands connect - farmer’s hand to driver’s hand.
Visual: A factory worker receives the strawberries, pouring them into a large vat. Steam rises as jam is being cooked.
Transition: Stirring spoon becomes the driver’s steering wheel in a clever match cut.
Visual: The truck driver delivers boxes of jam jars. He unloads them with care.
Transition: Jam jar is placed into the hands of a shop assistant.
Visual: A shop assistant places jars onto the shelf, smiling as a customer picks one up.
Transition: Customer’s hand holding the jar leads to the checkout beep.
Visual: The buyer at home, opening the jar in their cosy kitchen.
Transition: Knife spreading jam fades into a warm family breakfast scene.
Visual: The buyer at home, opening the jar in their cosy kitchen.
Transition: Knife spreading jam fades into a warm family breakfast scene.
Modernise brand while retaining heritage
Create more dynamic, emotive content
Gamification - physical and digital - to encourage more active vs passive audience interaction
Create iconic memorable campaigns
Get out onto the streets, into the community, and out of the shop/factory
Become a source of connection / togetherness (families, couples, generations)
ASMR content.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Children’s squirrel / nuts hunt
Paddington Partnership
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
